FAQ

Frequently asked questions

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Do I need any technical experience?

No. Appora handles the AI, hosting and the social integrations. You connect your accounts once, then focus on your content and growing your business.

Which platforms can Appora post to?

Appora publishes to Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business, Vimeo and Reddit. Most connect in one click with managed keys; X, Google Business, Vimeo and Reddit need your own API credentials, which you can add in Connect Accounts.

Can Appora make videos too?

Yes. Alongside AI captions and images, you can generate short AI videos from a text prompt or from an image, preview them, save them to your Content Library, and schedule or publish them like any other post. Video generation uses a separate Video Credits pool because it costs more to run — extra video credits can be bought through Stripe.

Can I use my own brand voice and hashtags?

Yes. In Settings you set your business name, description, preferred tone, keywords to emphasise, words to avoid, default hashtags and posting times. Every caption Appora generates uses them.

Where does my content get published?

To your own connected social accounts. You choose which platforms each post goes to.

How many posts, images and videos do I get?

Every plan includes a set number of AI-generated posts, AI images, and AI Video Credits every month — even on an annual plan, this allowance resets monthly, not once a year. Your dashboard shows how many of each you have left. You can also buy one-time Post and AI Video Credit top-up packs that never expire.

Can I schedule posts in advance?

Yes. Save posts as drafts, schedule them on the calendar in your timezone, and Appora publishes them automatically. Failed publishes are flagged with the reason so you can retry.

What if a connection expires?

Facebook access tokens expire periodically. Appora shows the connection status on your dashboard and walks you through a quick reconnect when it's needed.

Can I change or cancel my plan?

Any time. Upgrade, downgrade or cancel from the Billing page — it's handled through the Stripe customer portal, and your invoices are there too.

Do you offer refunds?

See our Refund Policy for the details. In short, contact us and we'll make it right where the policy allows.

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