How it works

From a topic to a published post

Appora runs the whole loop — writing, designing, scheduling and publishing — while keeping every post in your brand's voice.

  1. 1

    Create your account

    Sign up, verify your email and tell Appora about your business — name, description and brand voice.

  2. 2

    Connect your accounts

    Securely connect the platforms you post to — one click for most, an API key for a few. One-time setup.

  3. 3

    Generate a post

    Enter a topic, pick platforms and tone, and let Appora write the caption, choose hashtags, and create an image or a short video.

  4. 4

    Publish or schedule

    Post immediately or drop it on the calendar. Appora publishes on time and tracks the result for you.

Under the hood

What Appora does for every post

AI Post Generator

Give Appora a topic. Get a ready-to-post caption, relevant hashtags and a matching image — with multiple variations on higher plans.

AI Video Generation

Turn a prompt — or an AI image you just made — into a short branded video clip, ready to schedule and post. Video uses a separate credit pool.

Publish everywhere

Post now or schedule for later. Appora publishes to your connected accounts across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, Bluesky, Pinterest, Google Business, Vimeo and Reddit.

Content Library

Every draft, scheduled and published post in one place, with status tracking and a link to the live post.

Content Calendar

See your whole month at a glance. Drag to reschedule, edit in place, and keep a steady cadence.

Brand Voice

Preferred tone, words to use, words to avoid, default hashtags and posting times — applied to everything.

Usage & billing

Clear monthly limits, a live credits meter, and self-serve upgrades, downgrades and invoices through Stripe.

Ready to put your social on autopilot?

Start generating and scheduling on-brand posts in minutes.